AI role-play for workplace training
SimChat helps L&D teams give employees realistic practice with the workplace conversations they need to handle well, from sales and customer service to management, coaching and difficult feedback.
Built by the team behind Geeky Medics.
Why SimChat
Why L&D teams use SimChat
Practice between workshops, coaching and live conversations
SimChat gives employees a way to rehearse important conversations between workshops, coaching sessions and live calls. They can repeat scenarios, try different approaches and review their performance afterwards.
AI role-plays for realistic conversation practice
Employees interact with AI characters through text, voice or video. Each character responds in role, so employees can practise conversations in their own words rather than choosing from fixed options.
Scenarios can be designed around sales calls, customer complaints, objection handling, negotiation, performance reviews, feedback conversations and internal coaching.
Feedback linked to the conversation
Each role-play creates a transcript, giving employees, managers and coaches a clear record of what was said.
Feedback can be aligned to your sales methodology, service standards, coaching framework, performance review process or competency model.
Built around your own materials
Easily create your own role-plays from training documents, competency frameworks, call examples and complaints.
Scenarios can be organised and tagged, helping L&D teams review coverage and deploy role-play practice consistently across the organisation.
How SimChat works
Create, practise and review
Create
Start with a customer scenario, complaint example, coaching framework or training document. SimChat helps generate an interactive role-play that L&D teams and managers can review and refine.
Practise
Employees complete the role-play in text, voice or video mode. They ask questions, respond to cues and practise the conversation in their own words, as often as they need.
Review
Employees and managers can review the transcript, scores and feedback. This turns each role-play into an opportunity for reflection, coaching and reinforcement.
Tools for L&D teams
Everything you need to deliver structured role-play practice
AI scenario generator
Create a first draft of a role-play from your existing playbooks, customer examples or training materials.
Learn moreScoring rubrics
Define what good looks like for each scenario, using criteria aligned to your organisation's standards.
AI-written feedback
Give employees immediate feedback linked to the conversation they had and the criteria you define.
Transcript review
Review what was actually said during the role-play, support self-coaching and add manager feedback where needed.
Learn moreTeam and cohort analytics
See engagement across teams and identify common development areas from scenario performance.
Learn morePermissions and deployment
Organise scenarios in a tagged library. Assign scenarios to specific cohorts and configure access control.
Flexible delivery
Employees access SimChat through a standard browser, with no specialist hardware, headsets or software installation required.
Security and compliance
UK-hosted, GDPR-compliant and Cyber Essentials certified.
Learn moreSingle sign-on
SAML 2.0 and OpenID Connect for corporate logins, with just-in-time provisioning so employee accounts are created automatically. Works with Okta, Microsoft Entra ID, Google Workspace and other standards-based identity providers.
LMS integration
Launch employees straight from your LMS into a specific scenario with LTI 1.3, with accounts provisioned on first launch and scores synced back to your gradebook. Works with Canvas, Moodle, Blackboard, Brightspace and other LTI 1.3-compliant platforms.
